Hands on at the DIRECTV Los Angeles Broadcast Center (LABC)
It's one of the coolest places I've ever seen. Last week, I was invited to an all-access tour of DIRECTV's Los Angeles Broadcast Center (LABC), where DIRECTV controls national satellite channels, live sports, and produces Audience Network programming. I was expecting to be blown away... I wasn't expecting to be this blown away.
LABC is located in an industrial neighborhood near LAX Airport. You'd never see it from the street... during my visit the fences were blacked out and the only way I could find it at all was by GPS. It's true, you can see the DIRECTV logo from the street, if you're looking for it of course. It looks, not surprisingly, like a building built in the 1990s; that was when DIRECTV started broadcasting.
I wasn't permitted to take pictures of security or of the lobby, and that's no surprise. This facility controls content that is seen by over 33 million homes across the Western Hemisphere, and then some; they're naturally a little squirrely about letting just anyone in. I was lucky enough to get a guided tour from a key DIRECTV executive, who took a lot of time out of his day to walk me around.
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